Your Image Consulting and Design Solutions Since 1995

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Image Consulting and Copyediting

Camellia Provides Content and Editing Solutions For Your...

- Websites or Print Promotional Materials
- Press Releases and Press Kits
- Advertisements
- Newsletter Material
- Publicity Articles
- Mission Statement and Slogans
- Public Relations Improvement
- Company Question/Answer Press Sheet
- Technical Writing and Manuals
- Portfolios and Resumes
- Business Etiquette
- Consumer Surveys
- Community Outreach Programs
- Case Studies
- Product or Service Tip Sheets
- Sales Kits and Collateral Materials
- Personalize- able Form Letters - Business Background History
- Staff Interviews
- Internal Company Communications
- Creative Writing
- And more!

Better Content Nets Better Results

A consumer research study by Yankelovich said, “The average 1970s city dweller was exposed to 500 to 2,000 ad messages a day, today it's up to 3,000 to 5,000.” Too often your promotions go unnoticed in the heaps of other mass-mailings consumers receive. We also see that Internet promotions’ overwhelming “television mimicry” has begun to annoy some viewers. Akamai Web Performance Management did a survey that found 75% of online shoppers say they would not return to a website that took longer than 4 seconds to load. Whether your audience likes the simple and flashy, or the complicated and technical, our editors know your consumers’ language. Camellia’s creative editors and technical writers are experienced in working with consumers of all ages, cultures and knowledge levels. We research your market to ensure your message personally impacts real people who want to do real business with you.

Bringing Out Your Talents

In today’s culture, many people want to be told what is good for them, usually from a so-called “media authority”. This is especially true for some products or services providing intangible benefits, such as convenience, comfort, decoration, popularity or status. A recent study showed that 78% of small businesses’ promotions highlighted only the raw features of their services or products, not specific benefits. If you only portray facts like the product’s size or the service’s price, today’s consumers won’t be fully convinced. We’ll convince your consumers that they need you – specifically, you – and highlight your special advantages in an honest and accurate way.

Marketing Secrets from our Business Management Experts

Along with our comprehensive copyediting and design solutions, you can launch a whole marketing campaign, including:

- Internet and print promotional campaigns, reasonably priced advertising solutions, negotiating with press media

- Ideas for incentive gift, referral and affiliate program strategies, collecting surveys and testimonials, competition market review

- Customer base research, target customer analysis, relationship maintenance with existing clients

- Tips for workshop and event Hosting, trade-show and expo networking, staff training

Content and website copyright Camellia Software Corporation 1994-2009.